‘Holiday Like Never Before‘ - Try Before You Buy in P&O Cruises Pop-Up

P&O Cruises Unveils Experiential Pop-Up Stands to Captivate New Cruise Customers

In a strategic move to engage prospective cruisers, P&O Cruises is set to launch two innovative pop-up stands at Bluewater and Westfield shopping centres during the peak booking season from January to March 2024.

Designed to immerse visitors in a P&O Cruises holiday, these pop-up stands will feature a digital wall showcasing enticing destinations worldwide. Additionally, attendees can explore further on tablets within a P&O Cruises sensory lounge, offering a firsthand glimpse into the unique experiences awaiting them. As a bonus, visitors will have the chance to participate in a competition, vying for the opportunity to win a dream P&O Cruises holiday to the Caribbean.

The pop-up stands are scheduled to be at Bluewater Shopping Centre's Moon Court from January 27 to February 9, 2024, and at Westfield Shopping Centre's North Atrium from February 19 to March 3, 2024.

Carnival UK & P&O Cruises President, Paul Ludlow, explained, "Our innovative marketing strategy, 'Holiday Like Never Before,' is aimed at raising awareness and consideration among guests who may not have considered cruising before. Placing our pop-up stands in two of the UK's busiest retail destinations during the peak holiday booking period will assist agents in showcasing the exceptional value and diverse experiences offered by a P&O Cruises holiday."

If you are considering your first ever cruise (or your first with P&O Cruises) why not visit one of the pop-ups and discover what’s in store for you.