10 Reasons to Try a River Cruise with Viva Cruises in 2025-2026
New VIVA BEYOND sailing the Seine in 2026
10 Best Things About a River Cruise with Viva Cruises
Modern ships, all-inclusive luxury, and relaxed European itineraries — Viva River Cruises is redefining river travel. Here’s why this stylish, eco-conscious cruise line is one of Europe’s best-kept secrets.
River cruising has come a long way in recent years, and Viva Cruises is one of the lesser-known brands redefining what it means to sail the world’s waterways.
If you’re looking for a stylish, all-inclusive river cruise in Europe, Viva Cruises is one of the most exciting brands to watch. Based in Germany and sailing Europe’s most scenic waterways, Viva offers a relaxed, contemporary experience that’s big on value and light on fuss. From premium dining to sleek design, here’s what makes Viva River Cruises stand out.
1. Stylish, Contemporary Ships
Contemporary Swimming Pool on Viva’s PORTO MIRANTE. Image: Viva Cruises
Viva’s ships - including Viva One, Viva Enjoy and, new for 2026 Viva Beyond - blend modern design with understated luxury. Expect neutral tones, clean lines, and panoramic windows that flood the interiors with light. Each vessel feels more like a boutique hotel than a traditional river ship.
2. Truly All-Inclusive
What’s Included on a Viva Cruise? Image: Viva Cruises
Every Viva cruise includes premium drinks, Wi-Fi, and tips, plus meals in the main restaurant and bar snacks throughout the day. There’s no need to sign chits or tally bar bills - just relax and enjoy.
3. Small-Ship Sociability for Active Travellers
Bikes are free to use on a Viva River Cruise. Image: Kathy Taylor, Cruise Lowdown
With around 150 guests on board, the atmosphere on a Viva river cruise is friendly and intimate. It’s easy to make new friends, chat with the crew, or find a peaceful corner to yourself to read a book - no crowds or queues in sight. Feeling more active? There are plenty of more energetic activities ashore. Or why not make use of one of the fleet of free-to-use bikes to explore at your leisure?
4. Excellent Food and Wine
Meals on Viva are surprisingly refined, with regionally inspired dishes and fine wines that change along with the scenery. Expect full-board - buffet breakfasts, multi-course dinners, themed buffets, and freshly baked pastries that rival any café on shore. No formality with free
choice of table and flexible meal times.
5. Eco-Conscious Cruising
Viva Cruises Eco-credentials. Image: Viva Cruises
Viva’s newest ships are built with sustainability in mind, featuring emission-reducing hybrid technology, energy-efficient engines, and reduced single-use plastics. It’s a greener way to explore Europe’s waterways without compromise.
6. Flexible Itineraries
Amsterdam features on several Viva itineraries. Image: Viva Cruises
Viva offers a range of sailings - from three-night short breaks to week-long river journeys through Germany, France, Austria and beyond. It’s a great option for those who want to dip a toe into river cruising without committing to a long voyage, or an exciting alternative to a traditional city break.
7. No-Fuss Boarding
Because Viva is based in Europe, many itineraries start in major cities such as Frankfurt, Düsseldorf, Vienna, and Basel, making them perfect for short European getaways. Avoiding long flights and complex logistics. It’s as easy as hopping on a train and stepping aboard.
8. Comfortable Cabins
Cabins are cleverly designed to maximise space, with plush bedding, modern bathrooms, and panoramic windows (many that slide down to create a French balcony). Everything feels clean, calm, and beautifully considered.
9. Relaxed Vibe
There’s no strict dress code or formal dining on Viva Cruises — just a relaxed, casual atmosphere that encourages you to unwind. Evenings are sociable but low-key, with live music, cocktails, and conversation replacing tuxedos and trivia.
10. Excellent Value for Money
Viva Cruises offer great value-for-money river cruising. Image: AI Generated on Canva
With its all-inclusive fares, premium touches, and shorter itineraries, Viva Cruises offers some of the best value in European river cruising. You get the luxury experience without the luxury price tag.
For 2026 you can try a two-night Viva cruise on Viva One for just £356, or a five-night Bavarian voyage for £850. For a longer adventure Viva offer a seven-night Moselle Summer Cruise from just £1495. (prices correct at time of writing).
The Lowdown
Viva Cruises brings a fresh, youthful energy to river cruising. They may not yet be a household name in the UK, but they deserve to be. With sleek ships, transparent pricing, and a younger, European feel, it’s one of the most refreshing ways to see Europe’s rivers - and once you’ve tried it, you’ll never look back.
Whether you’re a first-time cruiser or a river cruise regular, Viva offers contemporary style, comfort, and substance in equal measure.
If you’ve been contemplating booking a river cruise, consider dipping your toe in the water with Viva Cruises - find out more on their website. - Viva-Cruises.com
Frequently Asked Questions
Yes. Viva River Cruises includes meals, premium drinks, Wi-Fi, and gratuities in the fare. There are no hidden costs, so you can enjoy your cruise worry-free.
Viva Cruises sails Europe’s most scenic rivers, including the Rhine, Moselle, Main, Danube, Douro, Seine, and Elbe. Many itineraries visit Amsterdam, Vienna, and Strasbourg.
Most departures begin in central European cities such as Düsseldorf, Frankfurt, Vienna, and Basel — all easily reached from the UK by Eurostar or short flight.
While Viva is a German cruise line, English is widely spoken. Announcements, menus, and excursions are available in both English and German.
Yes. Viva’s small ships and friendly atmosphere make them ideal for solo travellers. Selected sailings also offer low or no single supplements.
No. The atmosphere is relaxed and informal — smart-casual attire is typical for dinner, but there are no formal nights on board.