Holland America Partners with Audible for Digital Book Club
Holland America Line announces partnership with Audible
Holland America Line has teamed up with audio storytelling company Audible to offer a co-branded digital book club.
The partnership – the first of its kind in the cruise industry – will feature content curated specifically for Holland America Line, accessed via an extended Audible free trial as well as complimentary in-stateroom content available to all guests.
The book club will be featured on Holland America Line’s social media channels, where each month the cruise line will select an audiobook or Audible Original title on topics such as travel, literature, science fiction, romance and mystery, all with a focus on destinations that the line visits. It will start with The Justice, an eight-part Audible Original from best-selling author James Patterson.
While on board, guests will be able to listen to a variety of Audible genres and take part in language lessons through the in-stateroom entertainment system.
To participate, consumers can sign up for a two-month extended free trial of Audible Premium Plus.
Kacy Cole, chief marketing officer at Holland America Line, said: “We know from extensive research that reading is a top priority for guests both on and off holiday, so the Audible collaboration was a natural next step for us to connect with our guests. By being the first cruise line to team up with Audible, we are providing new ways to engage with our brand around common interests and activities whether on board or at home.”
Derek Murphy, head of business development at Audible, said: “Holland America Line and Audible are ideal travel companions for guests on the perfect getaway who love premium audio storytelling. We're thrilled to offer Holland America Line guests opportunities to pair their travel adventures with compelling stories from our Audible collection of originals, audiobooks and podcasts performed by some of the best storytellers in the world.”
For more information on Holland America Line, consult a travel agent, visit hollandamerica.com or call 0344 338 8607.