Celebrity Cruises Enters River Cruise Market With Luxe New Fleet

New Celebrity Iconic River Journeys Set to Launch in 2027

Celebrity Cruises is making waves in the travel industry once again, announcing the launch of Celebrity River Cruises, an innovative new venture that will bring the luxury and sophistication of its Edge Series ocean ships to the world’s most famous rivers.

The premium cruise line has placed an initial order for 10 state-of-the-art river ships, set to debut in 2027. The first itineraries will focus on Europe’s most iconic waterways, offering an immersive, culturally rich experience that blends Celebrity’s renowned hospitality, world-class design, and innovative onboard amenities.

Luxury on the River – The Celebrity Way

Celebrity Cruises has long been known for redefining modern luxury at sea, and now, it aims to do the same for river cruising. Guests can expect immersive itineraries, locally inspired cuisine, and unforgettable shore excursions, all wrapped in the brand’s signature style and service.

Jason Liberty, president and CEO of Royal Caribbean Group, expressed his enthusiasm for this bold expansion:

 “We’re thrilled to announce our entry into the river cruise market. Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience. With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.”

The introduction of Celebrity River Cruises aligns with the growing demand for intimate, experience-driven travel. By leveraging the company’s successful loyalty programmes across its brands, Celebrity aims to strengthen its customer engagement and offer a seamless extension of its ocean voyages.

A New Era of River Cruising

While details on ship design, destinations, and onboard experiences will be unveiled in the coming months, Celebrity Cruises promises to bring the sophisticated elegance of its ocean fleet to the river. Laura Hodges Bethge, president of Celebrity Cruises, highlighted the brand’s commitment to setting a new standard for river travel:

 “We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”

With its 360-degree views, luxurious accommodations, and cultural immersion, Celebrity River Cruises is set to transform the river cruise landscape, delivering bespoke, high-end experiences that will appeal to both seasoned cruisers and newcomers alike.

Bookings to Open Soon

Travel enthusiasts eager to embark on these new luxury river journeys won’t have to wait long—Celebrity Cruises has confirmed that bookings will open later this year.

To stay up to date on Celebrity River Cruises’ launch, itineraries, and exclusive offers, visit CelebrityCruises.com and follow @CelebrityCruises on social media.