HX Renews Sky Nature Sponsorship for 2024, Continuing Commitment to Conservation

HX (Hurtigruten Expeditions), the world’s leading expedition cruise company, has renewed its broadcast sponsorship of Sky Nature for 2024, following the success of their initial partnership in 2022. This continued collaboration, negotiated by Sky Media and brokered by The Media People, will help to raise awareness of HX’s conservation efforts in the unique destinations it explores.

Sky Nature, known for its 500+ episodes of stunning wildlife content, features series such as Shark with Steve Backshall, Wild Animal Babies hosted by Patrick Aryee, and exclusive David Attenborough programmes. With a focus on promoting the importance of environmental protection, the channel’s values align closely with those of HX. As a company deeply committed to sustainability, HX offers travellers an unparalleled opportunity to connect with nature through eco-friendly and educational expeditions, always ensuring that they leave a positive footprint behind.

Suzanne Hall, European Marketing Director at HX, commented on the renewed partnership:

“The partnership between HX and Sky Nature has already proved a great success and saw us reach 20% of adults with our campaign, with an uplift to 23% of those over the age of 55 – a core audience for us. We have strong synergies when it comes to our sustainability ambitions, and both us and Sky Nature remain dedicated to protecting the wonder of the natural world around us. At HX, we continue to strive to lead the way when it comes to sustainability. We were the first cruise line to remove single-use plastic from operations, and our hybrid-battery ships are helping us to reduce carbon emissions. We’re looking forward to working again with Sky Nature this year and inspiring more people to engage with the natural world in a meaningful way.”

Karin Seymour, Director of Client and Marketing at Sky Media, added:

“HX’s decision to return showcases the continuing power of TV to build brand fame and reach premium audiences. With Sky Nature’s world-class content together with HX and Sky’s commitment to sustainability, this collaboration will put the new HX brand on the map and engage viewers who are passionate about the natural world.”

HX has long been a pioneer in sustainable cruising, with industry-leading initiatives such as the removal of single-use plastics from their operations and the introduction of hybrid-battery powered ships, significantly reducing carbon emissions. Their expeditions offer adventurers not just an opportunity to explore remote and fragile environments, but also to do so with an ethos of care and preservation.

For more information on HX’s innovative expeditions and their sustainability projects, visit travelHX.com.