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New Fred. Olsen Travel Concept Store - Features Carnival Brands

Major Cruise Lines Unite to Launch New Fred. Olsen Travel Concept Store in Ringwood

In an exciting collaboration, Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn have come together to sponsor a groundbreaking Fred. Olsen Travel concept store in Ringwood, Hampshire. The grand opening of this innovative retail space was celebrated yesterday, June 19th, marking a significant milestone in cruise travel marketing.

This venture represents Fred. Olsen Travel’s first multi-brand concept store, featuring an array of brands from the same family. Each brand has committed to a three-year deal, securing in-store branding, marketing, and exclusive promotions. Visitors to the store will find distinct logos and point of sale materials, including brochures, prominently displayed behind individual desks dedicated to each cruise line.

Located in a charming Grade II listed building on Ringwood High Street, this Hampshire outlet is the third concept store opened by Fred. Olsen Travel. It follows the successful launches of stores in Eastbourne last June and Worthing in January.

Tom Mahoney, Director of UK Sales at Cunard, expressed his enthusiasm for the new store, stating, “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel. This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for, and it is fantastic to have so many adventures at sea on display here in Hampshire, just a short drive from our UK headquarters in Southampton. This collaboration highlights the innovation that exists in the cruise sector and shows that the future is bright for high street retail agencies.”

Paul Hardwick, Fred. Olsen Travel’s Director of Retail, also shared his excitement: “We are delighted to be opening our newest concept store in Ringwood, Hampshire, supported by the Carnival brands. Cunard was instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands. We feel strong collaborations such as this will further help us grow our business on the high street and is integral to our own retail estate expansion plans.”

This new concept store is a testament to the robust partnerships and innovative approaches within the cruise industry, promising an enhanced retail experience for customers and a bright future for high street travel agencies.

The contact details of the new store are:

25 Market Place, Ringwood BH24 1AN

ringwood@fredolsentravel.co.uk

01425 201669