Azamara® - New Branding, Improved Land Options

Azamara Club Cruises has announced a rebranding plus extensive land options. The cruise line has evolved and henceforth will be known simply as ‘Azamara® ’ removing “Club Cruises" from its name and debuting a revitalised logo.  The brand's newly expanded destination portfolio, and continuous focus on Destination Immersion, marks Azamara Club Cruises’ evolution.

Why has Azamara® changed its name? 

The new name and logo reflect a redefined dedication to the ‘Destination Immersion’ brand and the brand’s renewed focus on cruising and immersive inland experiences.

The New Azamara Logo

The new logo has three main features:

1) An open world symbol signifying infinite opportunities for world travel, and the brand’s commitment to connecting guests to both iconic and off-the-beaten-track destinations;

2) Two artistic strokes representing both land and sea experiences—the left stroke signifying the Earth and the brand’s expanded inland explorations, and the right stroke representing the sea and extensive vastness that Azamara crosses;

3) The star in the design is representative of Azamara’s namesake “Acamar,” which means the brightest star in the southern sky and represents the brand’s ‘north star’; like a compass that drives balance, direction and dependability.

Azamara® Destination Immersion

Azamara® has long been synonymous with immersive destination cruising. Over the past 10 years their mantra has progressed from ‘You’ll Love Where We Take You®’ to ‘Stay Longer, Experience More®’ and now to ‘Explore Further®’. Whilst providing stylish, boutique ocean cruising, they are also passionate about land and getting to the heart of destinations.

Destination Immersion means longer stays, more overnights and night touring and is what makes Azamara® unique within the industry, They have now announced an expansion to this program with even more exciting itineraries.

Azamara Explore Further

On an Azamara cruise guests are encouraged to “Venture Beyond The Sea” by taking one of the tours from their expanded land options.

Every voyage from October 2019 will offer unique bucket-list type experiences to show guests ‘a whole new world’ which is made possible through collaborations with reputable, independent travel experts

With  the debut of the largest selection of pre- and post- voyage land programs in the cruise industry, the destination-focused brand offers a total of over 1,700 land program offerings, which complement the brand’s immersive voyages and further enhances its commitment to bringing guests closer to the heart of a destination. 

To maintain the high standard of service Their passengers expect, Azamara® are collaborating with some of the world’s most renowned luxury travel companies, including Cox & Kings, which will operate over 75 percent of the land programming. Other renowned luxury travel companies include:  Micato, PerryGolf™, Aloschi Bros®, COLTUR Peru, Furlong Incoming amongst others. 

These independent travel experts will help expand Azamara’s portfolio of Land Programs by providing guests with the opportunity to visit over 41 countries and six continents in the next two years.

Read my next post to find out more about Azamara Land Options.

To discover more about Azamara, check out my other related posts:

Why Discerning Travellers Should Choose An Azamara Cruise

Azamara - What to Expect

Additional information can be found on  www.azamara.co.uk or for more information regarding Azamara’s Land Programs, please visit: www.azamara.co.uk/land